urban nest and Building the Design Community
At urban nest, we are passionate about supporting the vibrant interior design community in the UAE. One of our core pillars is fostering connections and growth among designers and architects, empowering them to thrive in their craft. For professionals in the interior design and architecture sectors, we offer a Trade Programme that provides exclusive benefits such as invitations to trade events, trainings, and access to our extensive range of Dutch & Scandinavian designed home decor and furniture. This commitment to collaboration and education underscores our dedication to enhancing the creative landscape of the UAE.
As part of our initiative to build and strengthen the interior design community, we are excited to introduce an exclusive training opportunity—an NLP workshop designed specifically for interior designers. This transformative session is hosted in collaboration with Sameera, founder of Studio Tsubi, and focuses on harnessing the power of Neuro-Linguistic Programming (NLP) to elevate both personal and professional growth.
Introducing Sameera and Studio Tsubi
Sameera is the visionary founder of Studio Tsubi, a design firm that takes inspiration from the beauty of nature and the rich palette of colors that surround us. Her mission is to transform spaces with thoughtful and mindful design, creating interiors that are both functional and joyful.
Studio Tsubi’s portfolio spans a wide range of projects, including the Wio Bank HQ in Abu Dhabi, Smokd Eatery in Box Park, and the charming children’s boutique Le Petit Marche. From residential projects to property styling, Sameera’s approach reflects a deep understanding of her clients’ individuality and a passion for incorporating Feng Shui principles. With strong ties to the region’s leading suppliers and manufacturers, Sameera ensures exceptional quality and seamless execution in every project. Now, as an NLP coach, she combines her design expertise with transformative tools to empower designers to overcome challenges and achieve their full potential.
Q&A with Sameera – NLP for Interior Designers
1. What is NLP (Neuro-Linguistic Programming), and how does it work? Neuro-Linguistic Programming, or NLP, is a transformative approach to understanding how our thoughts, language, and behavior interact to shape our experiences. It’s about unlocking the "user manual" for your mind, helping you break free from limiting patterns, communicate more effectively, and achieve personal and professional breakthroughs. By reprogramming the subconscious mind, NLP allows you to harness your creativity, manage stress, and tackle challenges with newfound clarity and confidence.
2. What inspired you to transition from being an interior designer to an NLP coach? As an interior designer, I built a thriving six-figure business, crafting everything from homes and restaurants to corporate headquarters like Wio Bank. Yet, despite outward success, I faced struggles with anxiety and chronic health issues. My personal transformation through NLP was nothing short of life-changing—it gave me tools to reclaim my mental health and rediscover joy in my work and life. I felt called to help others experience the same profound shifts, which led me to walk away from design and embrace NLP coaching full-time. Now, I blend my design expertise with coaching to empower designers like you to overcome obstacles and thrive.
3. How can NLP benefit interior designers in their personal and professional lives? Design isn’t just about aesthetics—it’s about understanding clients’ unspoken needs, managing complex emotions, and navigating the ever-changing demands of creative work. NLP equips designers with tools to:
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Build stronger client relationships through enhanced communication.
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Overcome creative blocks and tap into unlimited inspiration.
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Maintain work-life balance by aligning with core values and needs.
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Approach challenging situations—like negotiating budgets or handling client feedback—with confidence and grace.
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Reframe limiting beliefs to unlock new possibilities. Ultimately, NLP helps you show up as the best version of yourself, both in the studio and in life.
4. Can you share a specific example of how NLP has positively impacted your approach to creativity, client communication, or problem-solving? One of my biggest breakthroughs was understanding the power of reframing. In design, it’s easy to feel stuck when a client isn’t on board with your vision. Through NLP, I learned how to ask the right questions to uncover what truly matters to the client. This not only improves collaboration but also inspires creative solutions that align with their needs and my expertise. Whether it’s negotiating a challenging brief or turning feedback into a springboard for innovation, NLP has transformed how I approach every interaction.
5. What can participants expect to learn or experience in the NLP workshop we’re organizing together? This two-hour workshop is tailored specifically for interior designers. Here’s what you’ll experience:
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An Introduction to NLP: Understand the basics of how your mind works and why it matters for design professionals.
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Core Human Needs: Discover how understanding these universal drivers can elevate your client relationships and creative process.
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Interactive Exercises: Gain practical tools for managing stress, building confidence, and overcoming creative blocks.
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Guided Hypnosis Session: The session will help you let go of self-doubt, align with your inner strength, and step into 2025 with renewed clarity and purpose.
Whether you're looking to sharpen your professional skills, find balance, or simply reconnect with your passion for design, this workshop will leave you inspired and empowered.
Interior designers, don’t miss this opportunity to elevate your career and personal growth. To join urban nest’s Trade Programme, send us an email with your trade license at contact@urbannest.ae.
To secure your spot for the NLP workshop with Sameera on January 22nd, 2025, click here to book your place today. Let’s make 2025 a year of transformation and success!