Janaika Elders, a Dutch businesswoman, entrepreneur, founded Urban Nest in 2017 to bring high-quality, ethical and unique home decor pieces to the UAE. With a degree in Economics and a
successful career in supply chain management for international FMCG brands,
Janaika has the advantage to effectively manage and run Urban Nest. Her passion
for interior design and home decorations led her to notice a gap in the market
for unique, one-of-a-kind pieces in Dubai, inspiring her to create a brand that
offers curated collections of products that stand out of the ordinary and made
in small quantities. Urban Nest is the exclusive distributor in the Middle East
for European design brands such as HKliving, Tiny Miracles, Hubsch design, Swedish Ninja
and Oi Soi Oi reflecting Janaika's objective to work with brands that are ethical
and produce one-of-a-kind products.